Started Because Someone Asked
Back in early 2019, a friend wanted to buy into a coffee franchise. They asked me about business loans, and I realized how little clear information existed about franchise financing specifically.
Most resources either oversimplified everything or buried people in jargon. So I started running small workshops—just a handful of people at a time—walking through the real numbers and decision points.
Those workshops grew. By late 2020, we'd developed a proper curriculum. Now we work with people across Australia who want to understand franchise finance before making big commitments.